Air Pollution Campaign

The goal of this project was to launch an air pollution awareness campaign that highlighted the harmful effects of poor air quality through a gritty, grunge-inspired design. The primary focus was to create a visual language that conveyed the grim, unsettling reality of bad air quality, using elements that symbolized the impact it has on our environment and health. The challenge was to visually translate something as intangible as air pollution into a striking visual while balancing it with shocking informational messages.