Qlik Brand Identity

This project is a comprehensive branding for Qlik, highlighting the company’s  community-driven, approachable identity. The development and application of the brand system is shown across a wide range of touchpoints—including stationery, packaging, signage, and brand usage guides. The brand’s logo features alternating arrows that face inward and outward, symbolizing the dynamic exchange between Qlik and its clients, and the import/export of their data analysis work.